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Pink Trap Shoot Sets Record Fundraising
Aims for Even Higher Target in 2015

When Independent Sales Director Tamara Crismore set her heart on holding a fundraiser for The Mary Kay FoundationSM, she custom-tailored a perfect match for her outdoor-oriented Montana community — one surrounded by lakes, rivers and mountains. In true outdoorswoman fashion, Tamara launched a unique clay bird trap shooting event.

“I remembered another organization did something similar a couple of years ago,” explains Tamara. “I saw how quickly they raised money that way. Our community members enjoy trap shooting, and the men and women really got behind this.”

During Mother’s Day weekend, on May 10, 2014, the 4th Annual Shoot for Pink brought together 45 people, shooting either individually or as part of a five-member team. For the first time, the shoot took place simultaneously in two Montana cities: Eureka and Libby.

Eager participants lined up outdoors to shoot clay pigeons with shotguns — each aiming to shoot their 25 clay targets. For every one they hit, they earned an amount pledged by donors. Supportive observers loved the event so much that they spontaneously wrote checks on the spot and vowed to return next year!

Registrants received birds, pink shot shells and T-shirts. At the end of the day, the talented sharpshooters, contributors and sponsors raised $2,945 to benefit the Foundation, almost doubling last year’s amount!

“Everyone was motivated because we have so many people affected by cancer in this area,” Tamara states. “And we have a huge desire to help domestic violence victims because we do not have a much-needed shelter for them here.”

Independent Beauty Consultants Elizabeth LaMonica and Julie Krezman, a four-year volunteer veteran, had a big hand in making the day a tremendous success. In addition to assisting with event coordination, they were part of the Mary Kay Independent Beauty Consultant team, which earned the highest pledges.

Tamara’s son, Colton, traveled home from college to shoot in Tamara’s place since she was recovering from surgery. It was indeed a family affair as her husband, Joe, claimed the top overall individual pledge earner spot thanks to his supportive coworkers. He, along with Dave and Marilyn Eider, headed up the Eureka shoot.

“We had a great time and, we’re so excited this event has grown each year!” exclaims Tamara. “Next year I am applying for a grant for the shotgun shells and safety equipment. That will decrease our expenses. Teams are already lining up for 2015. We have tremendous potential to expand in the future.

“We love supporting the Foundation’s work. It’s heartening to see so many advances in cancer research and new efforts to end domestic violence. It gives all of us hope.”


Independent Sales Director Tamara Crismore sets her sights and a pink shot shell on a target.


For the first time, participants in Eureka, Mont., conducedt a simultaneous trap shoot event.


Shoot for Pink organizers Independent Sales Director Tamara Crismore and husband, Joe, enjoy being outdoors in their Montana community.


Mike Cirian, an avid supporter and four-year Shoot for Pink veteran, has broken all 25 birds each year. He holds his 100th pink shell.

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Mary Kay Inc. is the major corporate sponsor of The Mary Kay Foundation. Because of the Company’s generous support, more than 97 percent of dollars donated by supporters like you can go directly to programs and research. Less than three percent goes to administrative and overhead costs.
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