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Social Media Guide

Social media is a great way to spread the word about your fundraising and reach people you don’t see on an every day basis. We would suggest the following options on how to help spread the word about the MK5K event. We have customized the social media plans by platform – check out the suggestions below for your favorite platforms.

Asset Library Contents

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  • Join Me social post  
  • Join My Team social post  
  • I walk for stories template
  • Instagram stickers (available on Instagram through Giphy)
Facebook
  • Set your fundraising goal and share it through your status updates.
  • Share a post telling your friends why this event is important to you and ask for their support to help you reach your goal.
  • Share the link for your personal fundraising page in every post.
  • Talk about your progress.
  • Encourage your friends to join your team or make a donation.
  • Say thank you by tagging your supporters

If you need some ideas about how to post that we would suggest:

  • Post at least twice a week with status updates reminding people you are fundraising to help the Mary Kay Ash Foundation end domestic violence and cancers affecting women. Include a link to your personal fundraising page.

Here are a couple of updates you can copy and paste right now to get started:

  • Join me for the 2021 #MK5KMyWay! To participate pick your favorite activity and commit to completing 13 miles in 13 days. The virtual race kicks-off October 1 and I’d love to have you on my team. Proceeds go to the Mary Kay Ash Foundation to support their mission of ending domestic violence and eradicating cancers affecting women. [Insert Team URL]  
  • I’m running to end domestic violence/cancers affecting women on October 1-13. The Mary Kay Ash Foundation has given over 80 million dollars to DV shelters and cancer research. You can be a part of that impact with a donation to my team. [Insert Team URL]
  • The reason I am raising money for the Mary Kay Ash Foundation is because [insert personal story]. Help me create a world free of domestic violence/cancers affecting women. Donate here: [Insert Team URL]
Twitter
  • Use the hashtag #MK5KMyWay on your posts.
  • Recognize your donors by tagging them.
  • Follow us on Twitter at @MaryKayCares and retweet our posts about the event with a message explaining why this cause is important to you.

If you need some ideas about how to post that we would suggest:

  • You can do great fundraising in a few characters or less! Use a free service like Tiny URL to shorten your personal fundraising page link, and you’ll be tweeting in no time.

Try one of the tweets below to get you started:

  • I’m fundraising for MK5K to end domestic violence/cancers affecting women! Make a donation by clicking here: [insert tiny url] #MK5K
  • 1 in 4 women will be affected by domestic violence in her lifetime. Make a donation to the MK5K to help make a difference. [insert  tiny url here] #MK5K
  • 1 in 3 women will be affected by cancer in her lifetime. Make a donation to the MK5K to help make a difference. [insert tiny url here]  #MK5K
Instagram
  • Edit your profile and include a description in your bio about your fundraising efforts and a link to your personal fundraising page.
  • Use the hashtag #MK5KMyWay in your posts.
  • Say thank you by tagging your supporters.

If you need some ideas about how to post that we would suggest:

  • You can do great fundraising in a few characters or less! Use a free service like Tiny URL to shorten your personal fundraising page link, and add it to your bio so people can click the link to donate or join your team.

Try one of the tweets below to get you started:

You can add your fundraising page link in your bio area and direct your followers to visit that link.

  • Join me for the 2021 #MK5KMyWay! To participate pick your favorite activity and commit to completing 13 miles in 13 days. The virtual race kicks-off October 1 and I’d love to have you on my team. Proceeds go to the Mary Kay Ash Foundation to support their mission of ending domestic violence and eradicating cancers affecting women. Link in bio to join my team or donate.
  • I’m fundraising for the MK5K to end domestic violence/cancers affecting women! Make a donation by visiting link in bio. #MK5K
  • 1 in 4 women will be affected by domestic violence in her lifetime. Make a donation to the MK5K to help make a difference. Link to donate in my bio. #MK5K
  • 1 in 3 women will be affected by cancer in her lifetime. Make a donation to the MK5K to help make a difference. Link to donate in my bio. #MK5K
  • The reason I am raising money for the Mary Kay Ash Foundation is because [insert personal story]. Help me create a world free of domestic violence/cancers affecting women. Donate here: [Insert Team URL]
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